Case Study: Blueprint Ceramics

Business challenge

BluePrint Ceramic, an innovative tile distribution company, wanted to handle more customer and provide higher service levels. How could they do this without introducing growing pains?


Using a unique end to end sales process, Demand Finder enabled Salesforce Sales Cloud to reduce sales process by 80%, allowing the BluePrint Ceramics to spend more time with architects.


Simon Peel
Managing Director
BluePrint Ceramics

Business benefits:


Faster transfer and cleaner hand over of tasks


Process and systems to support future growth plans


Real time operational visibility



BluePrint Ceramics

Paving the way to the perfect business model:
accountability, scale and visibility

Ambitious tile distribution company, BluePrint Ceramics, based on the edge of Birmingham International Airport, provides architects with a fully managed tile specification and delivery service. They offer architects a wide range of European high quality tiles, and are able to work with the many contractors and sub-contractors involved in the end clients bid processes.

They stand apart in the market due to their unrelenting commitment to customer service levels during the specification process.

Solution components
  • SalesForce Sales Cloud
  • Demand Finder, a SalesForce Business Partner