Our service is simple.
1) We invest time to understand your business, your goals and your plans;
2) You agree our proposed 6 month plan; then
3) We deliver monthly demand generation services that meet your goals.
Our approach is to help you build automated customer journeys so over time you develop processes that do the work for you. This drives intrinsic value in your business and puts you in a much stronger position for growth.
If you are wanting to keep the hands-on work inhouse, but need a framework to succeed, best-practice advice and formal training, then this package is for you. Expect to spend 6hrs per month, made up of hands-on marketing automation training, workshop activities and exercises.
If you are looking to outsourced the hands-on implementation of your marketing automation strategy and delivery, plus receive advice and formal training, then this package is for you. Expect to spend 6hrs per month engaging with our team.
PLANNING & STRATEGY
Month 1. Value proposition, including an exercise and strategy coherence across leadership, including a checklist
Month 2. Clarity of your differentiation and market positioning. Core competencies, pre-requisite capabilities and investment strategy, including an exercise. Market fit, including a permission to win exercise.
Month 3. Brand and tone of voice review. Total available, service addressable and target market review. Types of customer targeted (personas).
Month 4. Lead source mix, data, nurturing and qualification criteria.
Month 5. Customer life-cycle journey mapping, including lead generation, on-boarding, cross-sell, up-sell and renewal/churn.
Month 6. Digital strategy and technology review. Metrics in use and flexibility of approach to enable a swift response to change.
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